COMMUNICATION: AN INDISPENSABLE RESOURCE FOR BUSINESS MANAGEMENT IN MODERN INDUSTRY

Abstract

Companies are constituted based on a vision, mission and objectives proposed at the beginning of their creation, and these respond to a study and analysis that allows identifying their qualities, strengths and weaknesses, making each of them unique entities and different from the rest. competition. Organizations seek, through their operational processes, to obtain economic or commercial benefits through the production of goods or services that serve certain types of markets, making use of well-structured communication management processes, ordered and planned by organizational managers.

This manuscript aims to highlight the importance of communication as a key element and essential resource for business management in modern industry. The document is based on a bibliographic, descriptive or correlational study that is made up of several sections, so at the beginning of the text, it begins by analyzing and contrasting theories and thoughts of several authors understood in the matter in question, then a brief look towards the past on communication, later, elements such as the communication strategy, advantages of a good communication system in the company, their importance and to finish communication flows in modern organizations are linked to the text.